Introducing Allianz new campaign: “Get Ready For The Best”!
In Egypt, insurance remains vastly untapped, with less than 2% market penetration. Many misunderstandings and misconceptions surround insurance, leading to widespread resistance and misjudgment towards the insurance industry.
Therefore, We launched a campaign under the slogan "Get Ready For The Best" to promote and raise insurance awareness. With a mission to educate people about the role of insurance services, correct misconceptions. This campaign aligns with our broader strategy to support financial and insurance inclusion initiatives in the country. the campaign successfully reached millions of users across multiple channels by partnering with the renowned content creator Ahmed Al-Ghandour, widely known as "Al-Daheeh".
At Allianz, our mission is to foster trust, rectify misconceptions, and provide educational resources about insurance within Egyptian society.
Join us on this journey to learn more about insurance!
