With this double-digit growth of 23 percent, Allianz belongs now to one of the top fifteen global brands that grew the most last year.
In terms of growth, we are also ahead of both our direct competitors and the industry.
A growing brand is recognition from our customers and investors that we’re an increasingly important and relevant part of their lives
The Brand value growth is equal across all three Interbrand dimensions in terms of financials, brand importance and performance
We only grow together with the contribution of 155,000 employees and 120,000 agents, live up to the Allianz purposes “We secure your future” every day
Interbrand pioneered the brand valuation concept in 1988. It was the first company to have its methodology certified as ISO 10668 (requirements for monetary brand valuation) compliant and it played a key role in the development of the standard itself. Since 2000, the Best Global Brands ranking and report has been published annually and is one of the most recognized rankings in brand management.
Allianz is ranked #34 within the 100 best global brands. For the complete top 100 ranking, click here.
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